Company's Legal Name *
Brand Name *
First Name *
Last Name *
Phone Number *
Email *
Corporate Office Location (City, Province) *
Website URL *
# of Years in Business *
Yearly Sales (specify retail or wholesale) *
How is your brand / product unique and what makes you a category disruptor? *
What is your story - the inspiration for your brand / product? *
What is your main goal in becoming an UpNext supplier? *
Have you presented to UNFI Canada before? If so, who did you present to & when? Provide details as well as any follow-up. *
How many SKUs do you want to place in distribution? *
What category are you in and who is your direct competition? (products exactly like yours) *
Have you compared your product package side by side with the competition to see if the value perception (size, price is similar) is higher or lower? Describe how you fit. Where is your brand positioned: are you a value, mid-level or premium brand? *
What is the country of origin where finished packaged product is made? *
Where do you source your ingredients from? *
List product attribute certifications (e.g. Organic Kosher, Non-GMO verified, Gluten Free) *
What is the current & maximum capacity of your production facility per week (what is your ability / challenges to ramp up production?) *
Do you have any plans to change the product in any way within the next year? *
What is the shelf life at production? *
Temperature products are shipped at? *
Temperature products stored at in warehouse? *
Temperature products are sold to customers at? *
Case Pack: *
Gross Case weight: *
Unit Size *
FOB Case Price (cost to UNFI if we pickup). Be sure to include price and spec sheet with submission *
Delivered Case Price (cost to UNFI if you deliver to our DC’s). Be sure to include price and spec sheet with submission: *
Order Minimum: *
Suggested Retail Price: *
Are your UPC’s GS1 Certified? *
Insurance Limits (2 Million or 5 Million in coverage) *
Who is your target audience? (the people who are most likely to buy your product/s) Profile: age/gender, spending power etc. *
How has your category been trending over the last year? *
How has your business been trending over the past year? *
Does your business movement align with the category trend? If not – why not? What do you believe the reason to be? *
What does your trade spend look like? What % of sales do you / are you willing to spend on marketing and advertising? *
Do you have an internal sales team? If so, where are they located? *
Who is on your team - how is their background and expertise relevant to your business? *
Do you work with an agency / consultant or have a business mentor? *
Do you have a broker? If so, who? *
Are you working with another distributor? If so, which one(s)? *
What retailers are you currently selling to? *
What is the total # of stores you are in? *
What do your sales look like today? *
What retailers do you plan on getting your product on shelf by the end of Year 1 at UNFI Canada? What is your plan for achieving that? *
What are your targeted sales number with UNFI Canada at end of year 1 (think case sales to retail)? *
Do you have a go to market strategy or plan mapped out? (e.g. campaigns to build visibility credibility) *
