Expert support to put you on right path on the right timeline.

Faster, more flexible onboarding.

Face-to-face (or virtual) relationships with your mentor.

Why become an UpNext Supplier?

Made for emerging brands.

We’re a unique team in UNFI Canada, made up of experts who mentor, educate, and inspire small brands to realize their full potential. UpNext guides your pathway to growth. We understand the challenges that emerging brands face and we're built to help you achieve your goals. 

We're looking for emerging food and beverage brands and category disruptors who want to partner with a distribution leader to take their business to the next level in the Canadian marketplace. 

Our two-year program is designed to help you navigate key learnings and grow your sales by tapping into our unmatched distribution network and knowledge from experienced brand-builders. 

Interested in growing your new or small brand?

I want to be UpNext

Visibility and access to the right customers.

Unmatched Distribution Network

Strong Retail Partnerships

2 Year Pathway to Growth

Speed to Shelf

Questions? Contact