Discovering emerging brands that excite consumers.

UpNext is a team of experts within UNFI who actively seek out, mentor, and
educate emerging brands. We deliver on trends, helping to make your store the destination for what's now and next. UpNext brands can create the new generation store experience that consumers are looking for.

Learn more about our UpNext brands below and reach out to your UNFI Canada Rep to bring these products into your store.

Questions? 
Contact your UNFI Canada Rep or UpNextCanada@unfi.com

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BEYOND MOO

URBL superfood decoctions feature adaptogens, nootropics, hepatoprotectants, and collagen boosters to help fuel life's adventures. Plant based and GMO-free, URBL packs your daily serving of 24 superfoods into each 60ml bottle.  

Intro deal available until July 7.

KITE

Lunch-box friendly, on-the-go fuel for active families. Gnubees nutritious beverages come in resealable flexible pouches and are made with real fruit juice in a variety of family-approved flavours. 6g protein, 3g fibre, calcium, and magnesium.  

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FRESHMED GOURMET

With inspiration from their heritage, Four Fathers Food Co. has created a variety of delicious sauces to enhance every meal because FLAVOUR MATTERS! Each chef-created hot sauce is gluten-free, vegan, and made without added sugars. 

11% off until July 7.

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MAYON FINE FOODS

Plant-based jerky that tastes too good to be true. ELECTRIC jerky was created to mimic the brain's psychological response to eating meat. Using leading plant-based technology we are able to trigger the same neural receptors without any animal products. This jerky is truly ELECTRIC. 

13% off until July 9. 

*Mayon Fine Foods products are available from our Grocery Central DC only*

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URBL

URBL superfood decoctions feature adaptogens, nootropics, hepatoprotectants, and collagen boosters to help fuel life's adventures. Plant based and GMO-free, URBL packs your daily serving of 24 superfoods into each 60ml bottle.  

15% off until May 12.

GNUBEES

Lunch-box friendly, on-the-go fuel for active families. Gnubees nutritious beverages come in resealable flexible pouches and are made with real fruit juice in a variety of family-approved flavours. 6g protein, 3g fibre, calcium, and magnesium.  

20% off until May 12.

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FOUR FATHERS FOOD CO

With inspiration from their heritage, Four Fathers Food Co. has created a variety of delicious sauces to enhance every meal because FLAVOUR MATTERS! Each chef-created hot sauce is gluten-free, vegan, and made without added sugars. 

10% off until May 12.

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ELECTRIC JERKY

Plant-based jerky that tastes too good to be true. ELECTRIC jerky was created to mimic the brain's psychological response to eating meat. Using leading plant-based technology we are able to trigger the same neural receptors without any animal products. This jerky is truly ELECTRIC. 

25% off until May 12.

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PASTA TAVOLA

Lunch-box friendly, on-the-go fuel for active families. Gnubees nutritious beverages come in resealable flexible pouches and are made with real fruit juice in a variety of family-approved flavours. 6g protein, 3g fibre, calcium, and magnesium.  

25% off in the April Monthly Specials.

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SOOO KETOLICIOUS

Plant-based jerky that tastes too good to be true. ELECTRIC jerky was created to mimic the brain's psychological response to eating meat. Using leading plant-based technology we are able to trigger the same neural receptors without any animal products. This jerky is truly ELECTRIC. 

19% off until July 7. 

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